pynk matter
the brief
“Pynk’s goal is to grow its decentralised investor community of 10,000 active and engaged users to enable its AI system to make effective crowd- driven investment decisions, whilst also retaining and continuing to engage its current users.”
the challenge
“Despite having a list of over 16,000 sign-ups, user engagement has not been great, with a large number of users dropping out before making a prediction. Therefore, our challenge is to increase and sustain the “stickiness” of price prediction activity on the platform.”
our approach
research phase
our key research and takeaways
research phase
1.
what was pynk doing well?
2.
what were areas that could be improved?
3.
which areas offered the greatest win-win?
research takeaways
competitive analysis
1.
what were other fin tech services doing?
2.
could we draw ideas from the competition?
3.
were there examples of best practice we could learn from?
research takeaways
grammarly
onboarding
swissborg
Modern minimalism
crowdholding
community led
change
faircoin
ethical investment
for the 99%
research phase
1.
what were the needs and goals of users?
2.
how could they help us prioritise our work?
3.
were could we offer the greatest value for both the user and pynk?
research takeaways
of users were drawn in by pynk’s gamification
of users love the pynk aesthetics
of users love pynk’s value proposition
of users believed better 'onboarding' was needed
of users valued and engaged with the pynk community
of users spent between 5 - 10 mins in the app
0
%
of users were drawn in by pynk’s gamification
scope
tech savvy millennials who have disposable income want a better way to invest their money, helping them get on the property ladder and into ethical investment projects so they can create a better future for the next generation, but they don’t trust banks whose traditional ROI is too low.
who are we focussing on?
meet cory
He’s 35 years old. Lives with his fiancé and is expecting a child. Motivated to find a low risk way to make his money work harder
I care about creating a brighter future and my personal financial growth. How can I ensure both are looked after?
I care about creating a brighter future and my personal financial growth. How can I ensure both are looked after?
“I want to make ethical and risk free investments so I can secure a comfortable future for my family"
structure
so, which of our concept solutions could help cory?
onboarding & support features
1.
onboarding
an interactive tour of pynk familiarising users
4.
faqs
if a user faces uncertainty they can find answers here
2.
gifs
helps explain concept parts of the app during on boarding
3.
support
help icons are available in necessary places
onboarding & support features
1. onboarding
an interactive tour of pynk familiarising users
2. gifs
helps explain concept parts of the app during on boarding
3. support
help icons are available in necessary places
4. faqs
if a user faces uncertainty they can find answers here
dashboard features
1.
progress
show users their previous predictions
4.
community
get involved with the pynk community
2.
predictions
quickly make predictions from the dashboard
5.
rose AI
get feedback from – and compare against – rose AI
3.
leaderboard
compare progress with other users
6.
news
tailor and read relevant news from your dashboard
dashboard features
1. progress
show users their previous predictions
2. predictions
quickly make predictions from the dashboard
3. leaderboard
compare progress with other users
4. community
get involved with the pynk community
5. rose AI
get feedback from – and compare against – rose AI
6. news
tailor and read relevant news from your dashboard
gamification features
1.
competitions
competitions between users, plus pynk events
4.
leaderboards
“how do my team and I rank globally?”
2.
rewards
cosmetic (badges/trophies) and financial incentives
3.
teams
teams of users who can compete for greater rewards
gamification features
1. competitions
competitions between users, plus pynk events
2. rewards
cosmetic (badges/trophies) and financial incentives
3. teams
teams of users who can compete for greater rewards
4. leaderboards
“how do my team and I rank globally?”
reminders & notifications features
1.
reminder
notifications so you don’t forget to predict
2.
notifications
updates about changes to the pynk app
3.
investments
news on ethical investments made by pynk
reminders & notifications features
1. reminder
notifications so you don’t forget to predict
2. notifications
updates about changes to the pynk app
3. investments
news on ethical investments made by pynk
deliver
what did we decide to build?
onboarding
prediction
chat & versus
reminders
onboarding
prediction
chat & versus
reminders
