pynk matter

the brief

“Pynk’s goal is to grow its decentralised investor community of 10,000 active and engaged users to enable its AI system to make effective crowd- driven investment decisions, whilst also retaining and continuing to engage its current users.”

the challenge

“Despite having a list of over 16,000 sign-ups, user engagement has not been great, with a large number of users dropping out before making a prediction. Therefore, our challenge is to increase and sustain the “stickiness” of price prediction activity on the platform.”

our approach

research phase

our key research and takeaways

scope

structure

so, which of our concept solutions could help cory?

deliver

what did we decide to build?

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