Pynk Matter

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Pynk Matter

the brief

“Pynk’s goal is to grow its decentralised investor community of 10,000 active and engaged users to enable its AI system to make effective crowd- driven investment decisions, whilst also retaining and continuing to engage its current users.”

the challenge

“Despite having a list of over 16,000 sign-ups, user engagement has not been great, with a large number of users dropping out before making a prediction. Therefore, our challenge is to increase and sustain the “stickiness” of price prediction activity on the platform.”

our approach

research phase

our key research and takeaways

research phase

1. what was pynk doing well?

2. what were areas that could be improved?

3. which areas offered the greatest win-win?

research takeaways

I expected it was going to give me advice on buying bitcoin

I like that its risk free and super easy to use

I love the style of the site and app

It feels odd there is so much empty space

Its not clear as to what I’m getting in return for my time

Whats the point of WoC if some people have little to no knowledge?

I don’t get the value of using it

1. what were other fin tech services doing?

2. could we draw ideas from the competition?

3. were there examples of best practice we could learn from?

research takeaways

grammarly

onboarding

swissborg

Modern minimalism

crowdholding

community led
change

faircoin

ethical investment
for the 99%

research phase

1. what were the needs and goals of users?

2. how could they help us prioritise our work?

3. were could we offer the greatest value for both the user and pynk?

research takeaways

of users were drawn in by pynk’s gamification

of users love the pynk aesthetics

of users love pynk’s value proposition

of users believed better 'onboarding' was needed

of users valued and engaged with the pynk community

of users spent between 5 - 10 mins in the app

0 %

of users were drawn in by pynk’s gamification

research phase

1. what was pynk doing well?

2. what were areas that could be improved?

3. which areas offered the greatest win-win?

research takeaways

I expected it was going to give me advice on buying bitcoin

I like that its risk free and super easy to use

I love the style of the site and app

It feels odd there is so much empty space

Its not clear as to what I’m getting in return for my time

Whats the point of WoC if some people have little to no knowledge?

I don’t get the value of using it

1. what were other fin tech services doing?

2. could we draw ideas from the competition?

3. were there examples of best practice we could learn from?

research takeaways

grammarly

onboarding

swissborg

Modern minimalism

crowdholding

community led
change

faircoin

ethical investment
for the 99%

research phase

1. what were the needs and goals of users?

2. how could they help us prioritise our work?

3. were could we offer the greatest value for both the user and pynk?

research takeaways

of users were drawn in by pynk’s gamification

of users love the pynk aesthetics

of users love pynk’s value proposition

of users believed better 'onboarding' was needed

of users valued and engaged with the pynk community

of users spent between 5 - 10 mins in the app

0 %

of users were drawn in by pynk’s gamification

scope

tech savvy millennials who have disposable income want a better way to invest their money, helping them get on the property ladder and into ethical investment projects so they can create a better future for the next generation, but they don’t trust banks whose traditional ROI is too low.

who are we focussing on?

meet cory

He’s 35 years old. Lives with his fiancé and is expecting a child. Motivated to find a low risk way to make his money work harder

I care about creating a brighter future and my personal financial growth. How can I ensure both are looked after?

tech savvy millennials who have disposable income want a better way to invest their money, helping them get on the property ladder and into ethical investment projects so they can create a better future for the next generation, but they don’t trust banks whose traditional ROI is too low.

who are we focussing on?

meet cory

He’s 35 years old. Lives with his fiancé and is expecting a child. Motivated to find a low risk way to make his money work harder

I care about creating a brighter future and my personal financial growth. How can I ensure both are looked after?

structure

so, which of our concept solutions could help cory?

so, what’s corey’s new online journey now?

onboarding

my dashboard

gamification

reminders

onboarding

my dashboard

gamification

reminders

view corey's old journey

onboarding & support features

1. onboarding

an interactive tour of pynk familiarising users

4. faqs

if a user faces uncertainty they can find answers here

2. gifs

helps explain concept parts of the app during on boarding

3. support

help icons are available in necessary places

onboarding & support features

1. onboarding

an interactive tour of pynk familiarising users

2. gifs

helps explain concept parts of the app during on boarding

3. support

help icons are available in necessary places

4. faqs

if a user faces uncertainty they can find answers here

dashboard features

1. progress

show users their previous predictions

4. community

get involved with the pynk community

2. predictions

quickly make predictions from the dashboard

5. rose AI

get feedback from – and compare against – rose AI

3. leaderboard

compare progress with other users

6. news

tailor and read relevant news from your dashboard

dashboard features

1. progress

show users their previous predictions

2. predictions

quickly make predictions from the dashboard

3. leaderboard

compare progress with other users

4. community

get involved with the pynk community

5. rose AI

get feedback from – and compare against – rose AI

6. news

tailor and read relevant news from your dashboard

gamification features

1. competitions

competitions between users, plus pynk events

4. leaderboards

“how do my team and I rank globally?”

2. rewards

cosmetic (badges/trophies) and financial incentives

3. teams

teams of users who can compete for greater rewards

gamification features

1. competitions

competitions between users, plus pynk events

2. rewards

cosmetic (badges/trophies) and financial incentives

3. teams

teams of users who can compete for greater rewards

4. leaderboards

“how do my team and I rank globally?”

reminders & notifications features

1. reminder

notifications so you don’t forget to predict

2. notifications

updates about changes to the pynk app

3. investments

news on ethical investments made by pynk

reminders & notifications features

1. reminder

notifications so you don’t forget to predict

2. notifications

updates about changes to the pynk app

3. investments

news on ethical investments made by pynk

so, what’s corey’s new online journey now?

onboarding

my dashboard

gamification

reminders

onboarding

my dashboard

gamification

reminders

view corey's old journey

onboarding & support features

1. onboarding

an interactive tour of pynk familiarising users

4. faqs

if a user faces uncertainty they can find answers here

2. gifs

helps explain concept parts of the app during on boarding

3. support

help icons are available in necessary places

onboarding & support features

1. onboarding

an interactive tour of pynk familiarising users

2. gifs

helps explain concept parts of the app during on boarding

3. support

help icons are available in necessary places

4. faqs

if a user faces uncertainty they can find answers here

dashboard features

1. progress

show users their previous predictions

4. community

get involved with the pynk community

2. predictions

quickly make predictions from the dashboard

5. rose AI

get feedback from – and compare against – rose AI

3. leaderboard

compare progress with other users

6. news

tailor and read relevant news from your dashboard

dashboard features

1. progress

show users their previous predictions

2. predictions

quickly make predictions from the dashboard

3. leaderboard

compare progress with other users

4. community

get involved with the pynk community

5. rose AI

get feedback from – and compare against – rose AI

6. news

tailor and read relevant news from your dashboard

gamification features

1. competitions

competitions between users, plus pynk events

4. leaderboards

“how do my team and I rank globally?”

2. rewards

cosmetic (badges/trophies) and financial incentives

3. teams

teams of users who can compete for greater rewards

gamification features

1. competitions

competitions between users, plus pynk events

2. rewards

cosmetic (badges/trophies) and financial incentives

3. teams

teams of users who can compete for greater rewards

4. leaderboards

“how do my team and I rank globally?”

reminders & notifications features

1. reminder

notifications so you don’t forget to predict

2. notifications

updates about changes to the pynk app

3. investments

news on ethical investments made by pynk

reminders & notifications features

1. reminder

notifications so you don’t forget to predict

2. notifications

updates about changes to the pynk app

3. investments

news on ethical investments made by pynk

deliver

what did we decide to build?

“I have a better understanding on what to do now”

"You’ve made it so much clearer”

“I want to see some kind of confirmation after I make a prediction”

“Easy to find, easy to make a prediction”

“I would love to get one over on some of my mates”

“I was expecting it to be somewhere else”

“I would put a longer time frame for the reminders”

“Where is the cog icon for the settings?”

onboarding

prediction

chat & versus

reminders

onboarding

“I have a better understanding on what to do now"

"You’ve made it so much clearer”

prediction

“I want to see some kind of confirmation after I make a prediction"

“Easy to find, easy to make a prediction”

chat & versus

“I would love to get one over on some of my mates"

“I was expecting it to be somewhere else”

reminders

“I would put a longer time frame for the reminders”

“Where is the cog icon for the settings?"

“I have a better understanding on what to do now”

"You’ve made it so much clearer”

“I want to see some kind of confirmation after I make a prediction”

“Easy to find, easy to make a prediction”

“I would love to get one over on some of my mates”

“I was expecting it to be somewhere else”

“I would put a longer time frame for the reminders”

“Where is the cog icon for the settings?”

onboarding

prediction

chat & versus

reminders

onboarding

“I have a better understanding on what to do now"

"You’ve made it so much clearer”

prediction

“I want to see some kind of confirmation after I make a prediction"

“Easy to find, easy to make a prediction”

chat & versus

“I would love to get one over on some of my mates"

“I was expecting it to be somewhere else”

reminders

“I would put a longer time frame for the reminders”

“Where is the cog icon for the settings?"

pynk matter

the brief

“Pynk’s goal is to grow its decentralised investor community of 10,000 active and engaged users to enable its AI system to make effective crowd- driven investment decisions, whilst also retaining and continuing to engage its current users.”

the challenge

“Despite having a list of over 16,000 sign-ups, user engagement has not been great, with a large number of users dropping out before making a prediction. Therefore, our challenge is to increase and sustain the “stickiness” of price prediction activity on the platform.”

our approach

research phase

our key research and takeaways

research phase

1.

what was pynk doing well?

2.

what were areas that could be improved?

3.

which areas offered the greatest win-win?

research takeaways

1.

what were other fin tech services doing?

2.

could we draw ideas from the competition?

3.

were there examples of best practice we could learn from?

grammarly

onboarding

swissborg

Modern minimalism

crowdholding

community ledchange

faircoin

ethical investmentfor the 99%

1.

what were the needs and goals of users?

2.

how could they help us prioritise our work?

3.

were could we offer the greatest value for both the user and pynk?

of users were drawn in by pynk’s gamification

of users love the pynk aesthetics

of users love pynk’s value proposition

of users believed better 'onboarding' was needed

of users valued and engaged with the pynk community

of users spent between 5 - 10 mins in the app

1.

what was pynk doing well?

2.

what were areas that could be improved?

3.

which areas offered the greatest win-win?

1.

what were other fin tech services doing?

2.

could we draw ideas from the competition?

3.

were there examples of best practice we could learn from?

grammarly

onboarding

swissborg

Modern minimalism

crowdholding

community ledchange

faircoin

ethical investmentfor the 99%

1.

what were the needs and goals of users?

2.

how could they help us prioritise our work?

3.

were could we offer the greatest value for both the user and pynk?

of users were drawn in by pynk’s gamification

of users love the pynk aesthetics

of users love pynk’s value proposition

of users believed better 'onboarding' was needed

of users valued and engaged with the pynk community

of users spent between 5 - 10 mins in the app

scope

tech savvy millennials who have disposable income want a better way to invest their money, helping them get on the property ladder and into ethical investment projects so they can create a better future for the next generation, but they don’t trust banks whose traditional ROI is too low.

He’s 35 years old. Lives with his fiancé and is expecting a child. Motivated to find a low risk way to make his money work harder

“I want to make ethical and risk free investments so I can secure a comfortable future for my family"

He’s 35 years old. Lives with his fiancé and is expecting a child. Motivated to find a low risk way to make his money work harder

“I want to make ethical and risk free investments so I can secure a comfortable future for my family"

community led
change

ethical investment
for the 99%

community led
change

ethical investment
for the 99%